The app’s target audience ranges from 30 to 50, which means users may have more life experience than younger single people, Raimondi says. “More than ever before, people are looking for meaningful relationships,” she says. Match users’ desire to use videochat jumped from 6% to 69% before and after initial lockdowns. ![]() Match vice president of brand Ayni Raimondi says that these features were a response to the recurring question of: “Is dating cancelled?” The positive up-tick in use would suggest otherwise. ![]() The app, like many others, has released multiple lockdown-related features including video-chat function Vibe Check.
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